A Brief Look At The History Of Tupperware
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As a young man, Earl Tupper dreamed of being a famous inventor and multimillionaire. In 1946 he started to realize that dream. This is when he introduced his first product, the ‘Wonder Bowl.’ When a lid was put on this plastic container, it ‘burped’ and created an airtight seal. Popularity of this and other Tupperware products continued to grow into the 1950′s and in 1958 he sold the company for $16 million. He then got a divorce and purchased a Central American island.
Before he reached success, Tupper tried marketing his items the traditional way: in retail stores. Department store sales were not too good in spite of aggressive marketing. It was his pairing up with Brownie Wise that launched demand and business soared. This business partnership was an entirely new marketing scheme. That strategy was direct marketing.
Wise was hosting parties in her home at which she was selling large quantities of Tupperware products. When Tupper saw the success of these parties, he chose to stop retail business altogether and sold his products strictly through Home parties. Not too long after, thousands of women were hosting parties for a Tupperware representative. Basically, the host would invite friends, neighbors and family to her home and demonstrate the products. She would then be given free merchandise from the representative based on the number of sales from the party.
The way Tupperware parties worked was the hostess would invite to her home friends, neighbors and relatives for Tupperware product demonstrations. The host would then receive free gifts and products from the representative based on home many sales were made at the party.
For just about any food type or occasion you could think of, there was a Tupperware product to fit the need. You could find containers for long-term storage items like sugar and flour and containers to keep perishables cold, like tuna sandwiches. There were also neat serving trays for multiple items like chips and dips.
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