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An important position in a flower shop is the floral designer. The owner, a manager, or other employee may fulfill the role of the flower designer. This position’s role is to create designs using flowers. It is the individual that interprets and fulfills a customer’s request into a flower design. Because not all creations are viewed as equal, sometimes the resulting arrangement may cause the arranger to be judged as not being good. So what makes a good designer?

It is important to understand that the judging of a designer’s work is very subjective. Personal preferences for design styles and flower choices play a key role in the judgement decision making process. The criteria that people use for making the judgement calls varies with each person — there is no standard criteria list used by everyone. To complicate things just slightly is the fact that the judgement can come from more than one person – the recipient, the customer who placed the order, and third party observers (anyone else who sees the arrangement). Therefore it is very difficult to please everyone with every design created.

To help minimize or eliminate any negative judgements, the most important element that a designer must take into consideration is designing to the customer requirements. Other important skills that help a flower designer receive good ratings are having a love for flowers, and combining that passion with enough creativity and artistic talents to design some incredible looking floral creations.

A floral designer that views themselves as an artist will likely be thought of as a good designer. The artistic designers will create arrangements that grab a viewer’s eyes. This is either a natural skill or acquired skill, and all good designers have this skill. A good designer will create a design with the intent of creating an “experience” for the viewer. It must be something more than just a vase with flowers in it – there must be movement, there must intrigue, there must be a natural curiosity, etc.

In the floral industry there are three types of floral designers. The three types include designers who create designs by following a picture or floral recipe, custom designers who make unique arrangements for each order, and designers that either re-create someone else’s design (by picture or recipe) or create their own unique designs. Remember, the judgement will be made by those involved with the actual finished design – the customer, the recipient, and everyone else who sees it.

The creations made by sticking to a recipe or formula are not necessarily the most creative and certainly are not original. These creations are expected from floral shops that fulfill orders for FTD, Teleflora, 1-800Flowers, and other flower wire companies. This is because customer’s order a floral design based upon a photo or image and request the exact same thing.

A custom flower arranger creates designs for each order based upon a conversation with the customer. These designers are generally the most creative and they use a lot more artistic skills than one who follows a design recipe. This type of floral arranger is the daring florist — one that does not follow the blueprint creations and creates fabulous flower arrangements. Their creations are incredible, sometimes complex or even simple, yet truly cause viewers to remember the flowers.

It is not a given that the judgement will be good for each of the types of designers. However, these three types of designers will generally receive good ratings. The judging really rests with the designer to take great care in creating the best designs that match the customer requirements. Surprises are not a welcomed outcome for customers of a floral order. They like to know up-front what it is that will be delivered, so a good designer will take time to get the requirements understood before creating the design and delivering according to that order.

Discover insider tips, tricks, and know-hows from a notable, master florist and floral education teacher at Royal Bouquet Florist. This master florist and floral instructor unselfishly shares his most prized top- floral design tips for those interested in a flower designer. Be sure to request them today.

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